Reliable and Meaningful Reporting

With Pricetrack, subscribers are able to establish their own competitive data sets for covering all the ranges of product sets where they require regular and actionable data. And there are Macromedia Flash Player graphs to help visualise trends in the tabular information.

The extent of data coverage means that we are able to weight advertising on both the circulation of the publication and the impact of each product within a liquor retail advertisement. Following is an excerpt from one of our many standard reports.

Weighted Price and Advertising Weighted Share Report


Report Criteria
Start Date 01/11/2004 Advertiser
End Date 31/10/2005 Group
Data Group Scotch Whisky 700ml Papers
Category Region NSW
Size

JOHNNIE WALKER RED
Monthly Data
Date Primary Avg Primary Min Count Region Share Second. Avg Second. Min Tertiary Avg Tertiary Min
Oct/2005 $26.75 $23.99 84 11.23% $25.00 $25.00 0 0
Sep/2005 $26.71 $23.99 93 12.67% $25.60 $25.00 0 0
Aug/2005 $27.32 $23.99 108 11.00% $26.32 $25.00 0 0
Jul/2005 $26.83 $23.99 88 10.80% $25.92 $25.00 0 0
Jun/2005 $26.78 $23.99 72 9.96% $25.52 $25.00 0 0
May/2005 $26.52 $24.99 87 12.97% $26.45 $25.00 0 0
Apr/2005 $26.91 $24.99 99 16.23% $25.00 $25.00 0 0
Mar/2005 $26.30 $24.99 87 13.20% $24.84 $23.99 0 0
Feb/2005 $26.29 $24.89 102 21.03% $25.56 $25.00 0 0
Jan/2005 $26.64 $24.89 58 12.11% $26.16 $25.00 0 0
Dec/2004 $26.26 $23.99 194 17.17% $26.07 $23.99 0 0
Nov/2004 $26.29 $24.75 130 14.61% $26.84 $23.99 0 0
Moving Annual Totals Data
Date Primary Avg Primary Min Count Region Share Second. Avg Second. Min Tertiary Avg Tertiary Min
Oct/2005 $26.56 $23.99 1,202 13.47% $26.00 $23.99 0 0
Sep/2005 $26.58 $23.99 1,190 13.46% $26.04 $23.99 0 0
Aug/2005 $26.59 $23.99 1,166 13.17% $26.07 $23.99 0 0
Jul/2005 $26.54 $23.99 1,142 13.31% $26.01 $23.99 0 0
Jun/2005 $26.49 $23.99 1,154 13.71% $26.00 $23.99 0 0
May/2005 $26.44 $23.99 1,221 14.65% $25.91 $23.99 0 0
Apr/2005 $26.43 $23.99 1,235 14.87% $25.85 $23.99 0 0
Mar/2005 $26.44 $23.99 1,226 14.64% $25.93 $23.99 0 0
Feb/2005 $26.49 $23.99 1,269 15.13% $25.97 $23.99 0 0
Jan/2005 $26.54 $23.99 1,250 14.58% $26.01 $23.99 0 0
Dec/2004 $26.54 $23.99 1,299 15.04% $25.85 $23.99 0 0
Nov/2004 $26.55 $22.99 1,287 15.06% $25.54 $23.75 0 0
Year To Date Totals Data
Date Primary Avg Primary Min Count Region Share Second. Avg Second. Min Tertiary Avg Tertiary Min
Oct/2005 $25.10 $23.99 878 12.71% $25.89 $23.99 0 0
Sep/2005 $25.06 $23.99 794 12.89% $25.94 $23.99 0 0
Aug/2005 $25.16 $23.99 701 12.92% $25.96 $23.99 0 0
Jul/2005 $25.08 $23.99 593 13.35% $25.85 $23.99 0 0
Jun/2005 $25.17 $23.99 505 13.92% $25.84 $23.99 0 0
May/2005 $25.12 $24.89 433 14.91% $25.85 $23.99 0 0
Apr/2005 $25.03 $24.89 346 15.49% $25.68 $23.99 0 0
Mar/2005 $24.96 $24.89 246 15.16% $25.90 $23.99 0 0
Feb/2005 $24.97 $24.89 160 16.60% $25.96 $25.00 0 0
Jan/2005 $24.99 $24.89 58 12.11% $26.16 $25.00 0 0
Dec/2004 $24.66 $23.99 1,299 15.04% $25.85 $23.99 0 0
Nov/2004 $24.67 $23.99 1,104 14.71% $25.81 $23.99 0 0